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  • "The Importance of Branding" (In-Person or Remotely)

"The Importance of Branding" (In-Person or Remotely)

  • 26 Feb 2016
  • 3:00 PM - 4:30 PM
  • First Interstate Bank Billings Main Branch, Main St., Bozeman, MT


  • You must be a registered member of Big Sky ATD and able to log in to this site to access this registration type. This is for in-person or video conference attendance.
  • Join Big Sky ATD Today to receive a $5 discount on this event.

Registration is closed

 Presents "The Importance of Branding"   

Please join us for our monthly meeting brought to you by Mercury CSC. Vice President of Consumer Insights, Maclaren Latta will be discussing...

  • What is a Brand
  • What is Branding
  • Brand + Branding Alignment
  • Building a Strong Brand Foundation
  • Using your Brand: internally and externally

 Time: 2:30 p.m. – 3:00 p.m. (Registration) and 3:00 p.m. – 4:30 p.m. (Event)      

  • In-Person Location: First Interstate Bank Branch (202 W. Main Street, Bozeman)
  • Remote Video Conference Locations: First Interstate Bank Branches - this is an exciting opportunity to participate remotely and network with other training professionals in your area. We will communicate with you further if you chose this option.
    • Billings (401 N. 31st S)
    • Bozeman (202 W. Main Street)                                
    • Great Falls (10th Avenue)
    • Helena (25 East Lyndale Ave)
    • Kalispell (Downtown)
    • Miles City
  • Remote Audio: Join us remotely by dialing into a conference bridge to listen to the event. We will communicate with you further if you chose this option.
  • Cost:
  • Members: $5
  • Non- Members: $10 

About our Speaker:                    

After graduating from the University of Colorado and studying international affairs in Toulon, France, Maclaren spent four years on staff for a U.S. senator in Washington, D.C. She escaped to Montana to join the marketing team at Big Sky Resort, and then gave the big city one more go with eight years at Carmichael Lynch Spong in Minneapolis. There she led results-driven, integrated campaigns that won more than a dozen national awards and helped the firm win PRWeek's "Mid-Size Agency of the Year" award. In 2008, we were able to convince Maclaren to settle on the mountains and a new era at MercuryCSC was born.

When not skiing, you can find her hiking with her husband, Jamie, two sons, Yates and Seamus, and two dogs, Buckaroo and Sassafras. She is often the last one in the office at the end of the day but doesn't drink coffee, leading us to believe she may be some sort of superhuman.


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